Privacy Policy

Overview

This privacy policy explains how we collect your personal information, how we use it when you visit or opt into any of our services at academydirect.co.uk

Personal Information we collect

When you enter our site, we collect certain bits of data about your device including your web browser, IP address, time zone and cookies stored on your device. As you go through our site, we may collect additional data about individual pages or products you view, the websites or search terms that referred you to our site and data on how you have interacted with our site. This data is referred to as ‘device information’. This information is collected in the form of ‘cookies’ that are small data files put on your device and often include an anonymous unique identifier. To learn more about cookies and how to disable them, please refer to the following link http://www.allaboutcookies.org.

“Log” files are used to track actions on the site and collect bits of information like your IP address, browser, ISP, referring or exit pages and data or time stamps. “Web Beacons”, “Tags” and “Pixels” refer to electronic files used to record data on how you browse our site

When you purchase or attempt to purchase a product on our site, we collect information e.g. name, billing / shipping address, payment details, email address, phone number etc. This data is the order information.

“Personal Information” refers to the device information and the order information

How we utilise your personal information

Your order information is used to fulfil orders placed on our site including processing your payment, arranging shipping and providing an invoice / order confirmation. We may also use this order information to communicate with you, screen orders for fraud and provide you with relevant information or advertising in relation to your product or service.

Your device information helps us to screen for fraud, optimise our website and assess how customers interact with our site and the success of our marketing campaigns. We may use your order or device information for targeted ads or retargeting.

Sharing your personal Information

We share your personal information with third parties to help us utilise this data. By using our services / website, you agree to the terms & conditions and privacy policy of Academy Direct and the third party. We use Google Analytics to monitor how customers use our site. You can read Google’s privacy policy here: www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may share your personal information if required by law e.g. search warrants or any other lawful request or when we need to protect our rights.

Behavioural advertising

Your personal information may be used for targeted adverts or marketing communications relevant to you. You can read about this on the Network Advertising Initiative’s website at www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by following the provided links below:

You can also opt out of these services through the Digital Advertising Alliance portal at optout.aboutads.info/

Do not Track

We do not alter our website’s data collection or use when we get a do not track signal from your browser.

Your Rights

If you are an EU resident, you have the right to access personal information we have about you or request to amend, update or delete that information. To exercise this right, please contact us through our contact page. If you are an EU resident, please be informed we are processing your information to fulfil contracts with you e.g. if you make an order with us or to pursue legitimate business interests listed in this policy. Please also be aware your information may be transferred outside the EU including Canada and the USA.

Data Retention

When you place an order with us, we maintain your order information on our records unless you contact us and ask us to delete it.

Changes

We may update this privacy policy from time to time to reflect changes to our practices, legal or regulatory reasons etc. This website is not intended for individuals under 18.

Contact Us

For information about our privacy practices or any questions please contact us below:
info@academydirect.co.uk

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